Inspiring Enjoyable and Nutritious Snacking
A web design and development project that modernized Fruitist's digital presence following their rebrand from Agrovision, creating a platform that effectively communicates their premium berry products and sustainability mission.
Following the rebrand from Agrovision to Fruitist, the company needed a website that would reflect their new brand identity and position them as a premium superfruit brand. The existing site was outdated and didn't effectively showcase their products or communicate their values to consumers shopping at major retailers. Mobile experience was poor, and the site structure made it difficult to find product information and retailer locations.
A responsive website was built with a focus on product photography and clear information architecture. The design highlights product offerings with prominent imagery, incorporates brand messaging about quality and sustainability, and includes streamlined navigation to product pages and retailer finder. The site was optimized for mobile devices and integrated with content management systems to allow for easy updates as the brand expands.
Product Showcase
The homepage features large product imagery with clear calls-to-action directing visitors to product pages. Product sections highlight key attributes like jumbo size, non-GMO certification, and flavor profiles. The design uses whitespace effectively to let product photography stand out, creating a premium feel that matches the brand positioning in retail stores.
Navigation is simplified with clear pathways to product information, retailer locator, and brand story content. The site structure makes it easy for consumers to learn about products before shopping, while also serving as a reference for retailers and media.
Retailer Integration
A retailer finder feature allows visitors to locate Fruitist products in their area, supporting the brand's distribution through major retailers. The feature integrates location services and provides clear information about where products can be purchased.
Content sections cover sustainability initiatives, news updates, and brand partnerships, providing context for consumers interested in the company's mission beyond just product information.
Technical Improvements
The site was built with modern web technologies to ensure fast load times and smooth performance across devices. Mobile optimization was prioritized given that many consumers research products on smartphones while shopping in stores.
The platform includes a content management system that allows the Fruitist team to update product information, add news content, and maintain the site without requiring technical support for routine updates.
Outcomes
The new website has improved mobile user experience significantly, with better performance on smartphones and tablets. Site navigation is more intuitive, making it easier for visitors to find product information and locate retailers.
The retailer finder feature has seen steady usage, and the content management system has streamlined the process of keeping product information and news content up to date. The site now serves as an effective digital touchpoint that supports the brand's retail presence and helps communicate the Fruitist brand story to consumers.
"The new website has been instrumental in communicating our rebrand and helping consumers understand what makes Fruitist different. The mobile experience is much better, and we've seen more people engaging with our product information and using the retailer finder."