Improved Snack Discovery and Subscription Signups
We reorganized products by flavor and use case, clarified subscribe-and-save options, and simplified the path from homepage to cart on mobile.
Case Studies
Results From a Science-First Process
A look at how structured analysis and testing produce more effective digital outcomes than intuition-based design or development.
Clarified Positioning for Better-For-You Cookies
We simplified navigation around core flavors, added clear ingredient and benefit sections, and instrumented analytics to see which stories and packs drove checkout.
Unified DTC Store for a Growing Sauce Line
We introduced flexible product bundles, highlighted the core family recipe story on key pages, and tuned PDPs and cart flows for repeat buyers and first-time visitors.
Improved Trip Planner Completions by 27%
We reduced the number of steps in the planner, added clear progress indicators, and used analytics to refine which suggestions appeared first.
Cut Flight Info Search Time by 42%
We simplified navigation around the most common tasks, optimized search and filter for flights, and tuned performance on airport Wi-Fi and mobile networks.
Lifted Destination Page Engagement by 34%
We grouped content by trip type, added simple filters for seasons and activities, and aligned page structure with the terms travelers already used in search.
Improved Job Postings and Application Flow
We simplified the job posting process, added clear progress indicators, and used analytics to refine which suggestions appeared first.
Boosted Lead Quality Through Industry-Specific Pages
We redesigned Paystack’s business pages around specific ICP needs, making it easier for fintech, education, and gaming companies to understand how Paystack fits their workflows.
Increased Qualified Research Leads by 28%
We repositioned Cint as a leader in niche audience access, redesigned key pages around researcher workflows, and clarified value props that convert high-intent buyers looking for hard-to-reach respondents.
Unified Brand Site for Investors
We consolidated XTANT’s product lines, clinical information, and corporate materials into a single, structured site that makes it easier for investors to evaluate the company.
Created AR Tools for Surgeons
We built the digital platform for Augmedics’ AR surgery headset and made it easy for doctors to use key features in the operating room.
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